![]() On top of their impressive power as consumers, Gen Zers are trail-blazing how we view and interact with brands, largely through youth-dominated platforms like TikTok. They’re the current generation, with $143 billion in purchasing power under their belt, they made up over 40% of US consumers in 2021. Gen Z isn’t just the ‘next generation’ of consumers. Your social content, your graphics, your email topics-it all needs to be influenced by, and feed back into, your social impact strategy. In terms of digital marketing, embedding social causes into your brand’s overarching mission isn’t a ‘trend’ as such, but a natural effect of what it means to be a values-led brand in today’s world. Sometimes highlighting your social impact strategy will be a risky, bold statement like when Nike worked with Colin Kaepernick following his taking a knee during the national anthem at an NFL game in 2016 by Nike Putting your values front and center will help audiences connect with what you do by Eve Spears via Dribbble Consumers want brands who take the initiative authentically and mindfully who center themselves around the values and morals they stand for. But putting their impact strategy at the forefront of their digital marketing strategy reflects a shift in how brands are framing themselves in response to global events.Īnd we’re not just talking about reacting to disasters or socio-political events. Social impact strategy front and centerīrands taking a stand when it comes to their values is nothing new. Social impact strategy front and centerġ.The 7 top digital marketing trends of 2023 ![]() And to help simplify things a little, we’ve broken down the top digital marketing trends that you’ll need to know about in 2023. Ready to get stuck in? You’ll need to be if you want to get ahead of the digital marketing game this year. When it comes to creating a winning digital marketing strategy, it’s time to stop pondering on what the future might bring and start proactively embracing new technologies with the top digital marketing trends for 2023. Gen Z, TikTok and artificial intelligence-they’re not only the future, they’re the present and in 2023, brands need to pay attention.
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